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From home tiffin to tent houses, lab-grown diamonds to Jain vidhikaraks — every category of seller and service people now find through social media, each with a guide for every city.

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Food

Home tiffin is cooked in a family kitchen and delivered once or twice a day as a fixed meal box, usually roti, a sabzi, dal and rice.

Vegetarian home food

Pure vegetarian home cooks sell meals, snacks and festival dishes from their own kitchens.

Jain home cooks prepare food without onion, garlic, potatoes and other root vegetables, and many follow chauvihar timing on request.

Organic food and groceries

Small organic sellers supply atta, dal, rice, cold-pressed oil, jaggery, millets and spices, often directly from farms or farmer groups.

Organic vegetables

Organic and natural-farming vegetables are sold in weekly boxes or by order, delivered from nearby farms.

Seasonal fruits from organic and natural farms are sold directly by growers and small sellers, often by the box.

Farm-fresh produce

Farmers and farmer groups now sell vegetables, fruit, eggs and dairy directly to city buyers through Instagram pages and WhatsApp groups, cutting out the middleman..

Mangoes (in season)

From about April to June, mango growers and sellers take box orders on Instagram and WhatsApp — Alphonso from Ratnagiri and Devgad, Kesar from Gir, Banganapalli, Dasheri, Langra and others..

Home bakers make cakes, cookies, breads, brownies and custom orders from home kitchens, taking orders mostly through Instagram with photos of their work..

Cakes and desserts

Custom birthday cakes, theme cakes, cheesecakes, tiramisu and dessert boxes are a large home-business category on Instagram, with designs ordered from photos..

Homemade sweets

Home sweet makers prepare ladoos, barfi, chikki, halwa and regional sweets in small batches, especially before festivals..

Farsan and snacks

Home kitchens sell chakri, chevda, mathri, khakhra, namkeen and other dry snacks, often in festival packs..

Pickles and papad

Homemade pickles, papad, chutneys and sun-dried items are sold by the jar or kilogram, often in regional styles..

Homemade masala

Home spice makers grind garam masala, chai masala, sambar powder, pav bhaji masala and family blends in small batches..

Millet and healthy food

Millet, jowar, bajra and ragi products, sprouted flours, protein snacks and healthy home meals are sold by home makers and small brands..

Diet and diabetic meals

Diet tiffin services cook low-oil, high-protein, keto, diabetic-friendly or weight-loss meals, often planned weekly with a dietician..

Before Diwali, Navratri, Ganesh Chaturthi, Eid, Christmas and other festivals, home cooks take orders for festival snacks, sweets, cakes and special meals..

Party and bulk cooking

Home caterers and cooks take bulk orders for kitty parties, birthdays, poojas and small functions, cooking at home or at your venue..

Cooks come to your home daily or for one meal a day, cooking with your groceries in your kitchen.

Home chocolatiers make bars, truffles, gift boxes and custom chocolates for festivals and occasions..

Dry fruits and gift hampers

Small sellers put together dry fruit boxes and festival and corporate gift hampers, often customised with names or logos..

Homemade ghee, often bilona style from cow or buffalo milk, is sold by small dairies and home makers in jars..

Fresh juices and drinks

Cold-pressed juices, buttermilk, sherbets, kombucha and health drinks are sold by small makers with daily or weekly delivery..

Regional home food

People living away from home order their own region's food — Gujarati, Bengali, Kerala, Andhra, Punjabi, Marathi, Rajasthani, North-East and more — from home cooks of that community..

Home services

Nanny and babysitting

Nannies and babysitters look after children at home, full-time, part-time or for a few hours.

Maids and house help

House helps do cleaning, washing, dishes and cooking, full-time or part-time, found through agencies and local groups..

Part-time drivers

Part-time drivers come for a few hours a day, for school runs, office drops, outstation trips or as stand-ins..

Full-time drivers

Full-time drivers work fixed hours for one household or business, found through agencies and local groups..

Pet care and grooming

Pet groomers, walkers, sitters and trainers offer home visits, boarding and grooming, mostly booked through Instagram..

Plumbers and electricians

Local plumbers and electricians advertise through Facebook groups, society groups and Instagram, often with quick home visits..

Pest control services treat cockroaches, termites, bed bugs, mosquitoes and rodents in homes and offices..

Deep cleaning teams clean full homes, kitchens, bathrooms, sofas and carpets, and do move-in and move-out cleaning..

Carpenters do furniture repairs, modular fitting, doors and small woodwork jobs, often found through local groups..

Laundry and ironing

Home laundry, ironing, dry cleaning and shoe cleaning with pickup and delivery are booked through Instagram and WhatsApp..

Packers and movers

Local packers and movers handle home shifting within the city and between cities..

Home health care

After-delivery care (japa maid)

Japa maids and mother-and-baby carers look after the new mother and baby after delivery — baby massage, bathing, mother's massage and diet — usually for 30 to 60 days..

Nursing at home

Trained nurses visit or stay at home for care after an operation, wound dressing, injections, drips and care of bedridden patients..

Patient attendants and caretakers

Attendants help patients after a fall, surgery or stroke with moving, bathing, feeding and day-to-day care at home..

Physiotherapist at home

Physiotherapists visit homes for rehabilitation after surgery, fractures, stroke, back and knee pain, and for elderly mobility..

Medical equipment on rent

Hospital beds, wheelchairs, oxygen concentrators, walkers, commodes and other equipment are rented out for home care..

Elder care services provide companions, attendants and visiting carers for elderly people living at home..

Tuition and classes

Home tutors teach school subjects at the student's home or their own, for CBSE, ICSE, state board and IB students..

Online tutors teach one-to-one or in small batches over video, from school subjects to competitive exams..

Spoken English and communication classes run online and in person for students, job seekers and homemakers..

Abacus and Vedic maths

Abacus and Vedic maths classes build calculation speed in children, usually in levels over many months..

Teachers offer vocal, guitar, keyboard, tabla, violin and other music classes at home, in studios or online..

Dance teachers run Bharatanatyam, Kathak, Bollywood, hip-hop, garba and fitness dance classes for children and adults..

Drawing and art

Art teachers hold drawing, painting, sketching and craft classes for children and adults..

Yoga teachers run group, private, online and home classes, including prenatal and therapy yoga..

Cooking classes

Home chefs teach baking, regional cooking, Jain and healthy cooking in workshops and online sessions..

Coding for kids

Coding and robotics classes teach children Scratch, Python, app making and robotics, online or in small batches..

Language classes

Teachers teach Hindi, Sanskrit, Gujarati, Tamil and other Indian languages, and foreign languages like French, German, Japanese and Spanish..

Exam coaching (NEET, JEE)

Individual teachers and small coaching groups prepare students for NEET, JEE, CUET and other entrance exams..

Tailoring and fashion

Home and small-shop tailors stitch suits, kurtis, dresses, blouses and children's clothes to measure..

Blouse stitching

Blouse specialists stitch saree blouses with designer backs, padding, embroidery and quick wedding-season delivery..

Home and small boutiques sell designer outfits, custom ethnic wear and ready pieces, mostly through Instagram..

Kurtis and sarees

Small sellers sell kurtis, sarees and dress materials through Instagram live sales and WhatsApp catalogues..

Ethnic wear on rent

Lehengas, sherwanis, gowns and jewellery are rented out for weddings and functions..

Home sellers and small brands sell children's clothes, ethnic sets, party wear and handmade baby clothes..

Embroidery and aari work

Aari, zari, maggam and hand-embroidery artisans work on blouses, dupattas and bridal outfits..

Alteration tailors fit ready-made clothes, shorten, resize and repair garments, often with pickup..

Jewellery

Lab-grown diamonds

Lab-grown diamond jewellery and loose stones are sold widely through Instagram, much of it made in Surat and Mumbai..

Silver jewellery

Silver jewellery sellers offer 925 sterling and traditional silver ornaments, anklets, toe rings and oxidised pieces..

Imitation and fashion jewellery

Imitation, kundan, oxidised and fashion jewellery sellers run Instagram pages with live sales and WhatsApp catalogues..

Jewellery karigars (goldsmith, sunar, soni)

Jewellery karigars — goldsmiths, also called sunar or soni — make jewellery to order, remake old jewellery and do repairs and polishing, from workshops and small shops..

Handmade jewellery

Handmade jewellery makers create beaded, thread, terracotta, resin and wire jewellery, often customised..

Beauty and wellness

Makeup artists do party, engagement and occasion makeup at home or in studios, showing their work on Instagram..

Mehendi artists

Mehendi artists apply bridal, Arabic and festival mehendi at home or at venues, with designs shown on Instagram..

Bridal makeup artists handle wedding-day makeup, hair and draping, often in packages with trials..

Home salon services do waxing, facials, threading, haircuts and manicures at your home..

Nail artists offer gel nails, extensions and nail art at studios or at home..

Freelance hair stylists do cuts, colour, treatments and occasion hairstyling at home or in studios..

Fitness trainers at home

Personal trainers train clients at home, in society gyms or online — weight loss, strength, senior fitness and more..

Dieticians and nutritionists give diet plans online and in person for weight, diabetes, PCOS, pregnancy and sports..

Handmade and gifts

Resin artists make name plates, trays, clocks, keepsakes with preserved flowers, and custom gifts..

Home candle makers sell scented, soy, decorative and festival candles and diyas..

Handmade rakhi makers sell designer, kids', bhaiya-bhabhi and eco-friendly rakhis before Raksha Bandhan..

Sellers put together return gifts for birthdays, weddings and poojas, often personalised..

Customised gifts

Personalised gifts — photo frames, mugs, cushions, hampers, illustrations — are made to order by home sellers..

Handmade decor sellers offer wall art, macramé, torans, planters and festive decor..

Crochet and knitting

Crochet and knitting makers sell toys, baby wear, bags, flowers and custom orders..

Artists sell original paintings, commissions, portraits and traditional art like Madhubani, Pichwai and Warli..

Sellers offer pooja thalis, idols, decorated kalash, diyas, hawan samagri and festival kits..

Events

Decorators handle birthday, wedding, haldi, mehendi and corporate event decor, showing their setups on Instagram..

Photographers cover weddings, pre-weddings, babies, maternity, products and events..

Birthday planners

Birthday planners organise theme parties with decor, games, entertainers and return gifts..

Balloon decorators do arches, backdrops and room decor for birthdays, baby showers and celebrations..

Rangoli artists

Rangoli artists make festival, wedding and corporate rangolis, including flower and portrait rangolis..

Wedding planners

Wedding planners manage venues, vendors, decor and the full wedding, or parts of it..

Tent house and mandap (chairs, shamiana, crockery on rent)

Tent houses rent chairs, tables, shamiana, mandap, lighting, crockery and cooking vessels for functions at home and in venues..

Bands (wedding, dhol, live music)

Wedding bands, dhol players, baraat bands, shehnai and live music groups take bookings for weddings and functions..

DJs and sound system providers supply music, lights and sound for parties, sangeet and events..

Valet parking services provide trained drivers to park guests' cars at weddings and events..

Religious services

Pandit / Hindu priest

Pandits conduct marriages, griha pravesh, satyanarayan katha, havan, namkaran and other rituals, with or without samagri..

Christian priest / pastor

Christian priests and pastors conduct weddings, blessings, house blessings and prayer services..

Qazis conduct nikah ceremonies and help with nikahnama documentation..

Sikh granthi (Anand Karaj)

Granthis conduct Anand Karaj, Akhand Path, Sukhmani Sahib and other Sikh ceremonies..

Jain vidhikarak

Jain vidhikaraks conduct pujans, shanti snatra, griha pravesh and other Jain rituals..

Others

Plants and nurseries

Home nurseries and plant sellers sell indoor plants, succulents, kitchen garden kits and gardening services..

Second-hand furniture

People sell used furniture through Facebook groups and Marketplace, especially when relocating..

Pre-loved clothes

Pre-loved and thrift clothing sellers run Instagram shops for branded, ethnic and vintage clothes..

Kids' toys and books

Sellers offer new and used toys, wooden toys, educational kits and children's books..

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